Marketing Managers

Objectives of this role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets

• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Required skills and qualifications

• Proven success in developing marketing plans and campaigns

• Excellent written and verbal communication skills

• Strong project management, multitasking, and decision-making skills

• Metrics-driven marketing mind with eye for creativity

• Experience with marketing automation and CRM tools

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or related field

• Proficiency with online marketing and social media strategy

• Proven success in designing interactive applications and networking platforms

• Willingness to travel

• Established contacts in media