<p class="leading-6">To solve the technology pain caused by traditional CRM systems and "<a target="_blank" rel="noopener noreferrer nofollow" class="text-green-text rich-link break-all link-break" href="https://www.membrain.com/blog/how-to-pollute-your-sales-ocean-one-technology-at-a-time">point pollution</a>," Membrain has developed the world's first Sales Enablement CRM for teams involved in complex B2B sales. Beyond providing a central repository of customer information, it sits at the center of the salesperson's daily workflows, from prospecting to opportunity management, to account growth planning and execution. All the way by identifying and&nbsp;guiding winning behaviors, providing&nbsp;sales-enabling&nbsp;content, encouraging&nbsp;coaching, and delivering reliable forecasts based on milestone-focused progressions instead of gut feelings and guesswork.</p>

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