A UK-based online music academy sought to scale subscriptions, reduce CAC, and become the go-to source for a specific instrument. Challenges: 1. iOS 14 reduced conversion rates on Facebook and Instagram. 2. Ad disapprovals due to the campaign being miscategorized as gambling. Strategy: We launched a teaser campaign to build anticipation, followed by a viral giveaway offering $30,000+ in prizes, including limited-edition instruments. This generated massive interest, driving down CPM and CPC. Behavior-based remarketing targeted users who showed genuine interest, while dynamic Facebook ads optimized performance in real-time. Capitalizing on increased brand searches, we launched search and Performance Max campaigns on Google. Discovery ads delivered a low CPC of $0.19, driving quality traffic and conversions. Results (21 Jun - 14 Jul 2021): 33.33% CAC Reduction: From $90 to $60. 284% Subscription Growth: Monthly subscriptions nearly tripled. 100% Increase in Brand Mentions: Significantly boosted organic engagement. This case demonstrates how targeted growth marketing strategies can dramatically scale subscription-based businesses, even amid industry challenges. Book a call today to learn how we can help you achieve similar success.