Executed a complete digital overhaul, migrating a legacy system to a dynamic, self-hosted WordPress environment. Managed the full development lifecycle, from UI/UX prototyping in Figma to backend PHP engineering and ongoing Linux server administration. Technical Execution & Deliverables UI/UX Design & Prototyping (Figma): Conducted a comprehensive brand redesign, utilizing Figma to create high-fidelity wireframes and interactive prototypes. Focused on user-centered design principles to optimize navigation flows and visual hierarchy prior to development. Bespoke Theme Development: Engineered a custom WordPress theme from scratch using PHP, bypassing pre-made templates. This ensured a lightweight, high-performance codebase tailored strictly to the client's business logic. Frontend Engineering: Implemented advanced custom CSS3 to translate designs into a pixel-perfect, fully responsive live environment. Guaranteed cross-browser compatibility across mobile, tablet, and desktop viewports without relying on heavy frameworks. Backend Architecture: Optimized the LAMP stack environment and managed MySQL database integration. Wrote custom PHP functions to handle dynamic content storage and extend core capabilities beyond standard features. CMS Strategy: Configured the WordPress Admin interface to serve as an intuitive Content Management System. This empowered the client to independently manage media and text, significantly reducing long-term maintenance costs and reliance on external developer support. Infrastructure & Hosting: Provided end-to-end hosting solutions, managing DNS configurations, SSL certification, and server environments to guarantee high availability, security, and fast load times.