Sadie is your AI-powered creator marketing manager, designed to streamline and automate the entire influencer marketing process. From initial creator discovery to final report delivery, Sadie handles the heavy lifting so you can focus on reviewing and approving.

• Automated Creator Discovery: Sadie quickly searches for creators who precisely match your brief, considering category, audience, and delivery record, providing a vetted shortlist within minutes.
• End-to-End Campaign Management: The platform manages outreach, briefing, product shipping, deadline chasing, revisions, and payouts, ensuring a smooth campaign flow.
• Content Quality Assurance: Every piece of content is reviewed against your brief before reaching you, ensuring claims, disclosures, and product representation are accurate. Off-brief content is flagged for revision.
• Flexible Payment Options: Choose from various payment models including gifted (inventory spend), paid (fixed fee), or affiliate (commission-based), with funds held until you approve the work.
• Transparent Reporting: Receive direct data on views and costs per thousand, with no estimations, providing clear insights into campaign performance.
• Usage Rights Negotiation: Sadie handles the upfront negotiation of usage rights, terms, channels, and territories for content intended for paid advertising.

Sadie differentiates itself from traditional marketplaces and agencies by offering a transparent, hands-off experience. You provide the brief and approve the work, while Sadie manages all communication, logistics, and payments, ensuring creators are paid automatically and on time. This approach eliminates the common pitfalls of influencer marketing, such as missed deadlines, off-brief content, and payment chasing.

The platform supports two primary content types: Sponsored Posts for reach and launches, and UGC (User-Generated Content) for ad creative, allowing you to choose the strategy that best fits your goals.