Project Title:
Caltex Havoline – Concept Social Media Ad Campaign & Visual Design

Project Overview:

A self-initiated concept social media ad campaign created for Caltex Havoline. The primary goal of this conceptual project was to explore high-impact visual storytelling, advanced engine protection concepts, and premium automotive photo manipulation.

Key Highlights & Deliverables

Visual Direction & Compositing:
Dynamic photo manipulation, realistic lighting effects, and seamless blending of product graphics with automotive environments.

Social Media Creatives:
Optimized square post layouts (1080x1080) designed for Instagram and Facebook feeds.

Mockup Presentation:
Real-world mobile UI presentation (Instagram Feed Mockup) to demonstrate visual execution on live feeds.

Copywriting & Layout:
Benefit-driven headlines such as "Engine Protection Beyond Limits", "Conquer Any Terrain", and "Engineered for the Long Haul" paired with strong call-to-actions.