Project Overview

This project focuses on creating a high-end visual identity and print-ready packaging for Viceroy, a luxury room fragrance brand. The objective was to blend classical elegance with modern print technicalities to create a product that stands out on retail shelves and luxury interiors.

Design Philosophy

The design centers around a sophisticated Black and Gold palette to evoke a sense of premium quality and timelessness. The Cinzel typeface was utilized for the brand name to bring a classical Roman aesthetic, paired with minimalist layouts for clear communication.

Technical Specifications & Precision

As a designer focused on the intersection of aesthetics and production, the label was engineered to meet industry standards:

• Trim Size: 2.5" x 5"

• Bleed Area: 0.125" on all sides for seamless edge-to-edge printing.

• Safe Zone Management: All critical elements (text, barcodes, and borders) are kept within a 0.15" safe margin.

• Color Profile: Optimized in CMYK (U.S. Web Coated SWOP v2) for color accuracy.

• Resolution: 300 DPI high-definition output.

Key Features

• Custom Illustration: Detailed Lavender and Vanilla artwork for immediate scent recognition.

• Typography Hierarchy: Clear distinction between brand identity, fragrance notes, and regulatory information.

• Compliance Ready: Integration of safety cautions, directions, and functional barcodes.

Tools Used:

• Adobe Photoshop (Composition & Texturing)

• Print-Ready PDF Standards