Online reputation management (ORM) encompasses the activities involved in overseeing, controlling, and shaping the online image of an individual or brand. Its primary objective is to safeguard and enhance the reputation of a business or individual by mitigating negative search results, amplifying positive content, and enhancing overall sentiment. Additionally, businesses can adopt proactive measures to prevent potential reputation damage in the future. Online Reputation Management is a comprehensive and ongoing strategy that necessitates consistent monitoring of the online presence and prompt response to any adverse sentiment.