I led the transformation of Bahasanj, an AI-powered business valuation platform, addressing critical branding and UX challenges that were hindering its growth.

🚩 Challenge: Boring branding and appeal alienating young startup entrepreneurs.
✅ Solution: Crafted a new visual language rooted in Iran's culture and the founders' values, creating a unique, modern appeal for young entrepreneurs and startups.

🚩 Challenge: Confusing report system that did not present results clearly, did not work well on mobile devices, and was not print-friendly.
✅ Solution: Through user trials, I fine-tuned the reporting process, optimized the mobile experience, and implemented innovative PDF conversion techniques for print-ready reports, significantly enhancing usability and user engagement across all devices.

🚩 Challenge: Inconsistent brand and UI components affecting the product's UX.
✅ Solution: Developed a cohesive design system that ensured visual consistency across the platform, considering accessibility principles to improve usability. This system also guided the redesign of the administration dashboard, aligning it with the brand’s new visual language.

My strategic approach resulted in the following:
✅ 31% increase in user retention (analytics data)
✅ 43% boost in user satisfaction one year after implementation (survey results)
✅ 23% improvement in conversion rates (analytics data)

With a significant uptick in user registrations and activity, Bahasanj solidified its position as a vibrant and user-centric platform in the business valuation space.

This project exemplifies the transformative impact of combining product design, rebranding efforts, and user-centric design principles to enhance the overall user experience and drive tangible results.

I'm excited to bring this same level of creative problem-solving and strategic thinking to future projects.