Why do Indian founders keep asking for UPI?

- India has ~1 billion internet users.

- Around 500 million people use UPI.

- Credit card adoption remains significantly lower than UPI adoption.

That means UPI reaches significantly more potential customers than card payments alone.

And it's not just about reach.

UPI is faster, easier, secure, and comes with lower processing costs.

Many international builders recognize the size of the Indian market, but often overlook the payment experience.

If your checkout only supports cards, you are likely leaving a large portion of the market behind.

The easier you make it for customers to pay, the higher your conversion rate.

We have been hearing this from our community for months.

One of the most requested features on Kelviq was UPI support.

The demand wasn't surprising.

When hundreds of millions of people prefer a payment method, supporting it becomes less of a feature and more of a necessity.

Kelviq quietly eliminated a common source of friction in online payments for businesses.

And if you choose Kelviq for payments, your checkout will have UPI enabled by default, so you can start accepting payments from Indian customers without any additional setup.

Sometimes growth isn't about getting more traffic. It's about removing friction from checkout.