Description: Segment the customers into similar groups based on Various KPI's Methodology: Built a Clustering model using k-means algorithm which help in the identification of similar pattern within the group and very different from the other groups Tools Used: R, SAS and SQL server Impact: The portfolio team was able to target the customers with the right products and was successful in their promotional campaign. The customers were happy to receive the offers and this led to the increase in the sales by a margin of 18%