PROBLEM / OPPORTUNITY PhotoBiz customers wanted more SEO advice from our customer service staff. However our people needed up-to-date, accurate, and easy-to-understand information on what works and doesn't in SEO. SOLUTION We saw an opportunity to hit two birds with one stone - we could attract new customers through publishing SEO advice, even as we provided enhanced SEO services to current customers. As a group we: - Wrote series of blog posts giving in-depth advice about SEO (Alex, Hashim) - Collected blog posts into an SEO ebook and training guide (Hashim) - Created one-page visual guide to SEO for photographers and small business owners (Chelsea, Hashim) - Created promotional video and ad about our SEO services (Jeremy, Alex, Hashim) - Re-purposed visual guide as "lead magnet" for video ads to build email list (Hashim) - Conducted series of internal SEO trainings (Jennifer, Alex, Hashim) RESULTS - Customers used our new link building advice to rank considerably higher in Google - Two of our SEO articles are still the most read blog posts on PhotoBiz - One support staff member said the training was the best presentation on SEO they've seen - The SEO ad became our second best performing ad on YouTube - Demonstrated that PhotoBiz is a leader and expert in SEO services for photographers and small business owners