Analysis on Marketing Campaign by Maven Marketing

Maven Marketing need to discover the key findings regarding their channel performances, product best sold, average customer looks & significant factors which are affecting Web Purchases

The data is 2,240 of its customers which includes their profiles, product preferences, different campaign and channel performance. The company needs to identify average characteristics of customers & target them, the factors affecting Web purchases, to identify the channels which are performing & underperforming, also to analyse the most successful & unsuccessful campaign.

By this analysis, the company can obtain valuable insights into the most successful marketing campaigns, products, and also understand the average customer profile. To conclude, these insights will allow company to restructure marketing strategies, things such as campaign, channel & products to focus on. This will result in rise in sales, customer base & ultimately revenue & growth of a company.

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