I authored and delivered a research paper entitled "How Influencers Impact the Market?" that analyzed the fast-growing influencer marketing industry, which is projected to grow to $21.1 billion by 2023. Influencers were found to be more effective than classical adverts at driving customer behavior, brand awareness, and sales, as they are seen as authentic and human, based on the research. It also touched on areas such as sponsored content disclosure, which led to legislation such as the CCPA Draft and the Consumer Protection Act of 2019.