Assay: A Local-First Desktop Tool for SEO and Outreach

Assay is a powerful desktop application designed for SEO, GEO, and AEO consulting work. It automates the process of finding local businesses, analyzing their website's raw source code against a set of deterministic checks, and generating a comprehensive outreach packet for potential clients. This tool focuses on the machine-readable signals that AI crawlers and assistants use, providing a score based on a business's published content.

Key Features:

• Business Discovery: Utilizes the Google Places API to find local businesses within a specified search area. A map toggle allows visualization of business clusters based on coordinates.

• Source Code Scoring: Fetches and scores the raw source code of a business's website through six deterministic checks. Findings are reconciled by the operator through manual review and re-computation.

• Automated Outreach Packet Generation: Creates a PDF scorecard, a schema starter kit, and draft outreach messages.

• Customization Options: Allows for customization of brand voice, accent color, and logo to personalize the generated documents.

• Strict Adherence to Laws: Enforces five core laws, including that AI-summarized content is not used as evidence, no fabrication of results, and no automatic sending of communications. All actions require explicit approval.

• Local-First Architecture: Designed for a single operator, ensuring data is stored locally and securely.

• Comprehensive Testing: Includes preflight scans, smoke tests, IPC tests, and engine tests to ensure reliability and adherence to standards.

Assay empowers consultants to provide data-driven insights and actionable reports to local businesses, helping them improve their online presence and SEO performance. The tool emphasizes transparency and operator control, ensuring that all generated content is accurate and approved before client delivery.