Explore the innovative writings of Jaxon Parrott, the founder of AuthorityTech and category creator of Machine Relations. This platform features essays, Founder insights, and published works that delve into the intersection of PR, GEO/AEO/SEO, and earned media int the era of AI Search.

• Machine Relations: A category coined by Jaxon Parrott, focusing on the all-encompassing framework designed for the future of AI visibility, which he practices at his company AuthorityTech.

• Earned Media: Discover how earned media distribution can significantly boost AI citations by getting featured at the layer AI engines trust and source the most.

• Industry Insights: Stay informed with the latest research and analysis on AI search behavior and brand visibility, as well as how humans are evolving to gain the trust of machines first, over humans.

Whether you're a founder, marketer, AI enthusiast, GEO/AEO/SEO or PR expert, this blog offers valuable perspectives on the first principles behind how AI engines cite brands and the shifting landscape of media relations to machine relations. Join Jaxon Parrott as he navigates the complexities of AI visibility and the mechanisms most founders miss.