Opening New Horizons

I’ve been building in the Apple ecosystem long before the iPhone existed. For years, it felt like home. Not just a platform, but a philosophy of craft, design, and care for the details.

So no — I’m not suddenly “leaving Apple.”
But something has clearly shifted over the past two years.

And it made me realize something important: depending entirely on a single platform is simply too risky for an indie developer.

Today I validated my Google Developer account.

That sentence alone feels strange to write.

Why Now?

A few things have been building up.

First, the number of stories from indie developers getting accounts locked or banned without clear explanations keeps growing.
When your entire business depends on a single gatekeeper, that kind of uncertainty becomes dangerous.

Second, the gap in treatment between small developers and large companies is becoming harder to ignore.
The recent Grok situation is a good example. It’s difficult not to wonder how quickly one of us would have been removed under the same circumstances.

Third, values.

Agree or disagree with Steve Jobs’ personality, he stood for something. There was a clear direction, a philosophy.
Today that clarity feels lost. Decisions increasingly feel driven by corporate strategy rather than product principles.

And finally, the developer relationship itself.
App Store review used to be strict but understandable. Recently it has become unpredictable. I’ve been playing review ping-pong for two weeks now, receiving rejections that are difficult to justify or even understand.

I don’t blame individual reviewers. I can only imagine the pressure and conditions they are working under.

But the system itself clearly isn’t functioning the way it should.

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So What’s Next?

Instead of complaining endlessly, I decided to expand my playground.

Step one:
Validate my Google Developer account.

Step two:
Port two upcoming projects to Android as well as iOS.

And step three — the fun one — I’m considering building a small narrative text game that would run on:

• iOS

• Android

• and Playdate

Yes, Playdate.

Because honestly, I still believe weird, creative hardware like that is what keeps this industry exciting.

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A New Phase

This isn’t about abandoning a platform.

It’s about reducing dependency and regaining creative freedom.

And strangely enough, after years of building apps, I haven’t felt this excited in a while.

Sometimes opening a new door is all it takes to remember why you started building things in the first place.

Follow my adventures to discover my next products!