Causal attribution for Ecommerce brands using Google Analytics 4.

This tool provides causal attribution for e-commerce brands that utilize Google Analytics 4. By uploading your GA4 export, you can quickly identify which marketing channels are genuinely driving revenue, complete with confidence intervals. It's designed to work with any e-commerce platform that uses GA4, with a particular focus on Shopify brands in the beauty and fashion sectors.

• Key Features:

• Upload historical GA4 data for analysis.

• Receive per-channel revenue attribution insights within 5-10 minutes.

• Proprietary causal-inference model for accurate results.

• No complex setup, pixels, or SDKs required.

• Pay-per-use model starting at €99.

• Pro version available for automated GA4 ingestion, compounding insights, a data chatbot, and a developer API.

The tool aims to provide clarity on marketing spend by revealing which channels truly create demand, rather than just those that happen to be present at the point of sale. It addresses the common issue of misattributed ad spend and helps businesses make more informed decisions to optimize their marketing budgets.

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