A new way of organizing research data

One of user researchers' most significant pain points is organizing and synthesizing research data. To solve this problem, we created a structure which relies on a question script to organize data at every step. The data is sectioned with the question script from the interview to the individual call screen to project analysis.

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Through research, we realized people constantly converge and diverge at every step. To replicate this mental model, we made changes across the product to help users get insights faster than ever.