BigFday.com is a market place for booking venues in major metros in India. Key USP of BigFday is to make venue booking process end to end possible through online eliminating any need for visiting the venue in person. Venue booking market places is fast getting crowded with many players big & small like Just Dial, local Oye to name a few in the industry trying to get the edge. Almost all these players have a very similar offerings in terms of feature set & business model. Starting its presence in Chennai, BigFDay launched during first quarter of 2014 and quickly realized the pressing need to stand out in the crowded market. Sabin Rodriguez, Co-Founder & THE MAN behind BigFDay approached me to revamp the product experience. We took the responsive web approach to seamlessly cater to both mobile & desktop users. Also the clear signals from market indicating the mobile & desktop blended experience dominating over 70% of commerce experience compared to less than 30% of mobile only approach, lead us towards responsive web approach. In the span of three months I helped them quickly revamp the landing page, browse venues, venue booking & lead gen, how to info experience. Seamless end-to-end experience combined with fresh visual experience helped BigFDay to stand out & become one of the best venue booking portals in India. Key Roles Played: Market & User Research, Design Strategy, a user first design-test-iterate approach, IA, IxD, Visual, Prototyping, Iconography, Motion Design