Reusable research model: Built for any mobile app, not limited to a single brand.
Detailed note categorization:
Observed Facts: Information directly visible in screenshots, video frames, or recorded transitions.
Assumptions: Clearly labelled hypotheses about product intent, business logic, or user psychology.
PM Notes: Business objectives, conversion mechanisms, retention levers, and open product questions.
UX Observations: Analysis of hierarchy, cognitive load, trust, emotion, accessibility, and first-time user clarity.
Developer Notes: Details on entry/exit actions, visible controls, recorded/missing destinations, and surfaced data.
Opportunities: Actionable product improvements suggested without direct copying.
Export center: Provides outputs tailored for founders, PMs, designers, and engineers, including interactive walkthroughs, PDF presentations, JSON metadata, and developer documentation.