Kadhai.Studio – Social Media Marketing & Content Strategy I helped grow Kadhai.Studio’s social media presence—a brand that sells handmade crochet accessories. Every month, I mapped out content to boost brand awareness, spark engagement, and drive sales. I made sure every piece of content worked toward those goals. Here’s what I did: • Put together Instagram content strategies that lined up with what the business needed. • Kept an eye on competitors and trends so I could pitch new ideas that actually perform. • Scheduled out everything—Reels, Carousels, Stories, and special promos—so there was always something fresh for the audience. • Built content pillars focused on what mattered: reaching the right people, getting them involved, and growing the follower base. • Brought product showcases, customer testimonials, gifting ideas, and behind-the-scenes peeks into the mix to keep things interesting. • Looked at the numbers: tracked what was trending, which hashtags worked, and what pulled the most engagement, then fine-tuned the plan. • Helped shape how the brand presented itself and got involved in building a real community around it. Skills I used: Social Media Marketing, Content Strategy, Content Calendar Planning, Trend and Competitor Analysis, Instagram Marketing, Brand Building, Audience Research, Content Scheduling, Digital Marketing.