latifa ouali

May 18, 2026 • 1 min read

I drove traffic to my landing page for weeks. 97% left without converting. Here is what I learned.

I was getting visitors. Just no conversions. I had session recordings but even after watching I still had to guess.

Behavior tells you what happened. Not why. So I built AI to find the why.

After analyzing 29 real sessions on my own landing page here is what was actually killing conversions:

- Commitment fear near the CTA

- Vague value proposition above the fold

- 3 competing CTAs causing decision paralysis Things I would have never spotted just by watching recordings.

Fixed all 3 before launch. Ended up with 14% signup conversion on launch day. Average SaaS landing page converts at 2-5%. The real insight: most founders fix the wrong things because they see behavior but never understand psychology. Happy to answer any questions.

founder here sharing what I learned building whygoai.pro

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