How About This? Group is a creative collective specialising in brand development, digital experiences, and marketing innovation. With a focus on contemporary aesthetics and strategic storytelling, the group brings together design, technology, and culture to craft campaigns and identities that resonate with modern audiences. Their work spans digital media, events, e-commerce, and experiential branding — uniting creative disciplines under one collaborative banner. I was responsible for shaping the group’s digital identity and establishing a consistent design language across its platforms. This included developing the web presence, refining brand visuals, and implementing a streamlined digital framework to support future growth. I worked on enhancing usability, visual cohesion, and performance across the brand’s digital ecosystem — helping translate its creative philosophy into a polished, accessible online experience that matched the energy and vision of the wider collective.