MapaLocal is a digital marketing and local SEO project based in Alicante, Spain.

I was responsible for the SEO strategy and contributed to the website's development, focusing on performance, usability, and scalable content architecture.

Built with WordPress, Kadence, and Gutenberg, the website features:

• Responsive design for desktop and mobile
• Custom header and footer components
• Reusable Gutenberg block patterns
• Optimized WebP images and locally hosted fonts
• Lightweight CSS-first design
• Service pages, local landing pages, and contact forms

Verified results (October 2026):

• 98/100 PageSpeed Mobile
• 98/100 PageSpeed Desktop
• 100/100 Lighthouse SEO
• Grade A in GTmetrix

The project demonstrates how WordPress can support a fully functional business website while maintaining excellent technical performance.

Full case study with original screenshots:
https://mapalocal.es/casos-de-exito/mapalocal-wordpress-pagespeed-98/

Live website:
https://mapalocal.es/