Marco Mezzavilla

Feb 08, 2026 • 1 min read

No free tier, no subscription: I’m testing a $5 hard paywall for my MVP

No free tier, no subscription: I’m testing a $5 hard paywall for my MVP

I’ve just soft-launched a small tool for creating digital flyers with tear-off tabs. It's a simple utility for things like discount codes or secret messages.

From day one, I decided to skip the freemium and subscription models entirely. I wanted to test a different approach to pricing that I’ve been convinced of for a while.

Basically:

  • No Subscription: A subscription wouldn’t make any sense, I’d be the first one not to pay for it.

  • No Free Tier: You can test the editor to see how it works, but you need a paid plan to publish flyers.

I’m betting that a rigid feature block with a very low price is actually more attractive and sustainable than a "free version" that hits you with a higher-priced upgrade later.

(And I could be totally wrong)

I'd rather have a direct relationship with a few paying users than manage thousands of free users hoping for a 1% conversion rate.

I’m curious about your experience:

  • Have you tried launching a micro-tool with a hard paywall from the start?

  • More generally, what are your go-to pricing strategies for tools of this scale?

I'm sticking with this model for now because I think it’s more honest, but I’d love to hear about any other experiments or attempts you've made in this direction.

Join Marco on Peerlist!

Join amazing folks like Marco and thousands of other builders on Peerlist.

peerlist.io/

It’s available... this username is available! 😃

Claim your username before it's too late!

This username is already taken, you’re a little late.😐

0

18

0