Key features include:
Privacy-Focused: Operates without cookies and collects no personal data, making it GDPR-friendly. IP addresses are used only for location identification and then discarded.
Revenue Tracking: Directly links payments from integrated providers to the visitors who made them, allowing for revenue analysis by source, campaign, and page.
Simple Integration: Requires only a single line of code to implement, compatible with various site builders and frameworks like Next.js, React, Vue, Svelte, WordPress, Shopify, Webflow, and Framer.
Clear Insights: Presents data in a single, easy-to-understand page, highlighting key metrics like visitors, visits, bounce rate, and time on site, with plain-English explanations of changes.
Visitor Journeys: Allows users to follow individual visitor paths, understanding their origin and browsing behavior on the site.
Live Map: Visualizes visitor locations on a world map.
Lightweight Script: The tracking script is approximately 3 KB and loads with defer, ensuring minimal impact on site performance and Core Web Vitals.
Flexible Pricing: Starts from $3/month, with pricing scaling based on monthly traffic events. A 7-day free trial is available.
The service emphasizes data ownership, with users retaining full control over their data, including export and deletion options. It is designed to be unobtrusive, with a script that loads efficiently in the background.
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