Traffic Source is an open-source, self-hosted web analytics tool designed for businesses seeking comprehensive insights without recurring costs. This innovative platform offers real-time analytics, providing live visitor counts, pageviews, sessions, bounce rates, and session durations. It tracks traffic sources through referrers and UTM parameters, and offers geo tracking with country and city-level data via Cloudflare proxy headers. The platform supports device and browser analytics, offering detailed breakdowns of browser types, operating systems, device types, and screen resolutions.

With conversion tracking through Stripe integration, Traffic Source auto-syncs payments every 60 seconds, eliminating the need for webhooks. The affiliate system allows for the creation of affiliates with custom commission rates, shareable referral links, and public dashboards. Users can track visitor journeys with full session replays, and manage multiple sites from a single dashboard.

Built with Next.js and React, and utilizing SQLite for a zero-config database, Traffic Source ensures data privacy by keeping all data on your server. The lightweight script (~3KB) supports SPA navigation, and the platform is deployable on a $4 VPS behind Cloudflare, ensuring cost-effectiveness and data ownership.