Build real-world audiences by chatting or filtering

Audience Studio is a web-based tool inside the Factori platform that lets you build audiences from real-world signals, without the long brief or the week of back and forth with a data team.

Two ways to build

Chat: describe who you want to reach in plain English, like "high-income commuters near our stores."

Filters: stack criteria across Location, Demographics, Household & Family, Residence & Property, Financial, Work, Lifestyle and Reachability.

Residents or Visitors

Choose whether you're targeting people who live in an area or people who show up there, shape your segment, and go from idea to audience in minutes.

Who it's for

Retail and brand marketers, OOH and location-based campaign teams, and anyone deciding where to open, advertise or expand next.

Powered by the Factori Real World Graph

90B+ daily signals, 200M+ POIs and coverage across 150+ countries.

Try it at [ console.factori.ai/app/audience-studio ] and tell us what audience you'd build first.