Mara is an AI lifecycle marketer designed to write and send essential lifecycle emails for your product. She operates as a role you hire, taking on the tasks of crafting welcome emails for new sign-ups, nudges for users in quiet trials, and win-back campaigns for customers who have drifted away. Mara writes these emails in your unique founder voice, continuously improving them with every send.

• Personalized Voice: Mara analyzes your website, code, and past emails to capture your distinct writing style, ensuring authenticity. You review every draft before it's sent.

• Automated Iterations: Emails are sent as competing versions, with successful ones being amplified and less effective ones being rewritten. This optimization loop runs continuously.

• Conversational Engagement: Mara can initiate conversations by ending emails with relevant questions. Replies are directed to both you and Mara, allowing her to learn and adapt her future responses.

• Seamless Integrations: Mara integrates with your existing tools for authentication, billing, and product events. She works alongside your current email provider, sending from your own domain without requiring migration.

• Lifecycle Automation: She connects with authentication services (like Clerk or Supabase) to trigger welcome programs, monitors billing events (via Stripe or Polar webhooks) for win-back and expansion campaigns, and uses product event APIs to send timely nudges to users who are stalling.

• Revenue Focused: Every email Mara sends is designed to guide users closer to becoming paying customers, focusing on activation, conversion, and win-back strategies.

• Flexible Pricing: Choose between the 'Starter' plan for core email loops or the 'Growth' plan for full lifecycle management, with unlimited contacts on both.

Mara offers a 7-day free trial. You can also see a preview of a drafted welcome program by pointing Mara at your site, with no signup required.