- Building #1 Creator Management Platform for Brands
- Building A+ team across departments
- Driving Sales pipeline via Organic & PLG

- Setting up product metrics framework for IKEA Marketing & Communications
- Conducted Workshops on Product Analytics for product stakeholders
- Built Google Data Studio Dashboards for IKEA systems

The role includes anything and everything that takes helps increase conversions for Playment (YC W17).

- Creating Product value proposition for various stakeholders, product briefs & presentations
- Customer Communication: Manage Customer Blog, Demo Center, Website Product Pages
- Develop compelling product marketing strategy & collaterals to support inside sales
- Increase the MQL at higher ROI
- Enable content marketing to leverage inbound revenue
- Lead, organize and build the core capabilities for marketing team

Handled SEO, PPC and Analytics for Gympik.com.

Handled SEO for Clothing Category. Also,

- Co-ordinated with Deeplinking implementation for App
- Google App Indexing for both Android & iOS
- Keyword Research within App Store
- App User engagement
- Competitor App Analysis
- App rank tracking with MobileDevHQ, Appannie
- App Install campaigns with Adwords
- App Install tracking with GA, Apsalar
- Optimized 100+ videos on official Myntra YouTube channel
- To improve YouTube Subscribers, Organic Views
- To create weekly reports with YouTube Analytics

Mothi Venkatesh

Head of Growth