UTM links

Are you still sharing links raw… hoping analytics will magically tell you where people came from? 👀

That’s like throwing a party and not asking who actually showed up.

Enter: UTM links 🕵️♂️

They’re just your regular links + a few secret tags that tell you exactly:

• Who sent the traffic (utm_source = twitter, linkedin, newsletter)

• What kind of channel it was (utm_medium = social, email, ad)

• Why it came (utm_campaign = launch, sale, event)

Example:
https://sniff.so/?utm_source=peerlist&utm_medium=article&utm_campaign=awareness

Now, instead of “100 visits appeared out of nowhere,” your analytics dashboard will say:
- 60 came from LinkedIn posts
- 30 from Peerlist
- 10 from that random email you forgot you sent

Where to see it?

• Google Analytics → Acquisition → Traffic

• Or in tools like Plausible, Mixpanel — they pick UTMs up automatically.

Without UTMs → you’re guessing.
With UTMs → you’re Sherlock Holmes with data. 🔍

So… next time you drop a link, tag it.
Future you will thank present you. 🙌