Key Features:

• Connects Google Search Console and Bing Webmaster Tools to AI assistants like Claude.
• Provides SEO findings in plain language, rather than raw API data.
• Analyzes striking-distance keywords ranked by modelled click upside.
• Identifies click-through-rate underperformers against the site's own CTR curve.
• Detects keyword cannibalisation with a consolidation target.
• Tracks content decay across multiple windows with cause attribution.
• Evaluates Core Web Vitals weighted by search traffic.
• Performs on-page audits by reading live HTML.
• Offers Bing Webmaster Tools integration and cross-engine comparison.

This tool acts as a hosted Model Context Protocol (MCP) server, simplifying the process of extracting actionable SEO insights from your Google Search Console and Bing Webmaster Tools data. Instead of dealing with raw API rows, you can interact with AI assistants in plain language to understand complex SEO metrics. It helps you prioritize fixes by identifying keywords that are close to ranking higher, pages that are underperforming, content that is decaying, and potential template bugs on your pages. The service uses read-only access and does not require users to set up their own Google Cloud projects or generate API keys.

The server provides built-in guidance, enabling your AI assistant to understand how to use the data, interpret findings, and identify limitations. This ensures that every answer is computed from your own data, delivering prioritized insights rather than raw tables for interpretation.