Anakatech Selects Payneteasy Orchestration as the Backbone for Its Multi-Brand Gaming Payments

Anakatech is a multi-brand gaming platform that operates its own PCI DSS Level 1 cashier. Over more than five years of collaboration, Payneteasy’s orchestration has become the central layer powering payments across Anakatech’s brands. The company initially turned to Payneteasy to solve a core challenge: run payments at scale without consuming the development capacity needed for product work.

Payneteasy’s role in the partnership is to provide:

• Flexible routing based on Anakatech’s risk appetite and business rules

• Fast activation of new payment integrations

• A significant reduction in integration-related workload for the development team

From the “plug‑and‑play” myth to ongoing operations

At Anakatech’s scale, payments are no longer a one‑time project. Once a method goes live, it must be kept up to date, updated regularly, and continuously fixed as issues appear in real‑world processing. At the same time, the business needs to roll out new providers and methods without exhausting engineering capacity. Instead of investing more internal resources into maintaining an ever‑growing list of direct connections, Anakatech chose to rely on an external platform that offers flexible configuration and centralized control over traffic and risk. Payneteasy’s orchestration layer became that control point.

Freeing developers to focus on product

By offloading the integration and maintenance layer to Payneteasy, Anakatech’s development team could shift focus to:

• Website performance

• CRM improvements

• Product and UX optimisation

This change reduced urgent PSP integration work and helped support long-term growth across Anakatech’s brands.

“We run our own cashier and hold PCI DSS Level 1, so the merchant side was never our bottleneck — integration throughput was. With Payneteasy orchestration, a ready integration is a switch we flip when the business needs it, not a multi-week project. Our team got its capacity back for the work only we can do.” — Jeff Letlat, COO at Anakatech Group.

Keeping up with a weekly-changing payment stack

For platforms facing the “two-front war” of maintaining what’s in production while building what’s next, Anakatech’s experience with Payneteasy shows what happens when integration stops being a bottleneck and becomes a backbone.

 Related Products

• Payment Orchestration - Route traffic intelligently across PSPs — by BIN, geography, card type, and business rules. The same layer powering Anakatech's multi-brand cashier. → https://payneteasy.com/solutions/orchestration-payment-platform

• White Label  Payment Gateway – Fully brandable gateway: your brand on checkout, dashboards and statements, live in 2-4 weeks → https://payneteasy.com/solutions/gateway

• Smart Payment Strategy – Routing and balancing rules that decide where each transaction goes – send in traffic, get back profit. → https://payneteasy.com/payment_technologies/routing_and_balancing_system

• MCP Agent Access — AI Agent Access to Payment Data – agents observe payments and routing, never move money.→ https://payneteasy.com/payment_technologies/ai-payment-operations

In our new case interview with Jeff Letla, Chief Operating Officer at Anakatech, we look at how a five-year partnership with Payneteasy turned that bottleneck into a backbone: faster go-lives, higher approval rates, and dev teams finally focusing on product instead of PSP firefighting.

🔗 Read the full interview - https://payneteasy.com/cases/anakatech