Viksit Bharat@2047 is a visionary initiative by the Government of India to transform the nation into a developed country by its 100th year of independence in 2047. Centered on four pillars—Yuva (Youth), Garib (Poor), Mahilayen (Women), and Annadata (Farmers)—the initiative gained momentum through the Viksit Bharat Sankalp Yatra, a nationwide outreach campaign. As a key contributor under MyGov India (MeitY), I managed the end-to-end digital and social media operations of the campaign, ensuring extensive public engagement and visibility across platforms. Key Contributions: • Digital Presence: Created and managed official social media profiles for Viksit Bharat@2047 (@HSVB2047) on all major platforms, driving seamless communication with citizens through consistent and impactful content. • Content Strategy: Developed and executed a cohesive digital content strategy, including daily posts, infographics, and videos, ensuring continuous engagement and awareness. • Monitoring & Reporting: Conducted daily social media monitoring and sentiment analysis, generating comprehensive reports shared with senior officials, including the PMO, through MyGov’s CEO, to inform strategic decisions. • Campaign Amplification: Spearheaded the digital amplification of the Viksit Bharat Sankalp Yatra, maintaining high engagement levels throughout the campaign and fostering widespread participation. Impact: Enhanced the digital footprint of Viksit Bharat@2047, reaching crores across India, and contributed to shaping the government's long-term development discourse through data-driven insights and effective communication strategies. This experience strengthened my expertise in digital communication, social media analytics, and managing large-scale government campaigns.