On 1 October 2026, Meta changed how WhatsApp Business API is priced. Service replies are no longer unlimited and free (each number now gets 1,000 free a month), and utility messages inside the 24-hour window are now charged.

While working on this, we noticed something most businesses never calculate: many WhatsApp tools charge you more per message than Meta does. On the tools we checked, that markup ran from about 15% to 26% on Indian marketing messages, on top of the monthly subscription.

So we built a free calculator:

→ Pick the country your customers are in (India, US/Canada, UK and 12 European markets)

→ Enter your marketing, utility and service messages

→ See Meta's charges, your tool's markup, and the total, side by side

No signup. Every rate is dated, and the competitor prices link to each company's own pricing page so you can check them yourself. If your current tool comes out cheaper for your numbers, the calculator says so.

Two things we'd love:

1. Try it with your real numbers and tell us if anything looks off. Meta's rate card changes every quarter and we want this to be the most accurate one out there.

2. If you write about WhatsApp pricing, use the "Copy citation" box on the page. Quote the rates freely, just link back so your readers get the updates.

Why we care: we're building WhatsApp automation for online stores where Meta bills you directly and we add nothing on top. It's in private beta now, and you can request early access from the page.