Analyzed 7,043 telecom customer records to identify churn patterns and retention opportunities. Tracked 26.5% Churn Rate using DAX measures — 1,869 churned vs 5,174 retained customers. Identified Month-to-month contracts as highest churn segment (3.9K). Discovered Fiber optic users and Electronic check payment show highest churn. Built interactive slicers for Contract, Internet Service and Gender with Navy Blue professional dark theme.