I’ve built and managed multiple D2C brands across India and the UK, handling everything from store development to performance marketing and customer experience. Wallish – Premium Posters & Wall Art Developed a custom Shopify store with optimized UI/UX and variant handling. Built custom scripts for COD management, SMS alerts, and tracking automation. Managed Facebook/Instagram ads and scaled campaigns with ROAS-focused bidding. Muscle-Factory UK – Sports & Nutrition Store Implemented custom navigation, product bundles, and AOV boosters. Set up complete email automation (cart recovery, post-purchase flow). Built SEO structure, schema markup, and content optimization. LVW – Chikankari Clothing Brand Designed theme, filters, search, and category structures for high SKU volume. Added WhatsApp ordering, size guides, and page speed optimization. Managed Meta Ads to generate consistent sales and optimize CPC/CPM. Impact: Generated ₹17,790 total revenue in early stage testing with strong customer feedback. Improved store conversion rates with custom funnels and CRO techniques.