E-Commerce Insights: A Data-Driven Path to Growth

In this project, I worked on optimizing key operational areas for an e-commerce company facing challenges in financial performance, customer satisfaction, and logistics efficiency. By leveraging a data-driven approach, I analyzed the company’s current dataset to gain actionable insights into customer behavior, order fulfillment, product management, and shipping processes.

Through this analysis, I was able to:

- Identify top-selling products and peak sales periods to enhance revenue management.

- Uncover customer trends for both B2B and B2C segments, allowing for tailored marketing strategies.

- Streamline logistics by calculating average shipping times and assessing the efficiency of fulfillment methods.

- Improve customer satisfaction by addressing high return and cancellation rates, particularly in problematic product categories.

The project showcases how data can be used strategically to drive business growth and operational improvements. Explore the detailed findings and solutions aimed at boosting the company’s overall performance.