Barra is a lightweight website experience layer that consolidates the clutter sitting around the edges of modern websites, like cookie notices, chat widgets, offers, and feedback prompts into a single, unified action bar. By reducing visual noise, we improve focus on key actions and shorten the user journey from first visit to conversion.

This unified experience reduces noise, improves focus on key actions, and shortens the user journey from first visit to conversion.

Key Features

- Unified action bar: Brings key website actions into one clean, easy-to-use bottom bar.

- Flexible action modules: Add links and actions for checkout, login, meetings, privacy, cookie settings, search, social profiles, and more.

- Full customisation: Match the bar to your brand with configurable modules, colours, fonts, text, layout, and device visibility.

- Simple installation: Add Barra with one line of code or through Google Tag Manager.

- Conversion analytics and testing: Track interactions, measure conversion impact, and A/B test performance.

- Feedback collection: Gather visitor feedback and ratings directly through the bar.

Benefits

- Cleaner website experience: Replace overlapping widgets, pop-ups, and floating tools with one organised action bar.

- Higher conversion potential: Keep important actions visible and easy to reach, reducing friction between a visitor’s first visit and conversion.

- Better mobile usability: Avoid stacked, distracting website elements and provide a more focused experience on smaller screens.

- Stronger brand consistency: Control the appearance and placement of on-site actions so they feel cohesive and on-brand.

- Clearer engagement insight: Turn interactions, feedback, and CTA performance into measurable data for marketing teams.