Services Offered

I specialize in helping SaaS and SMB founders transform their products from overlooked assets into thriving revenue-generating businesses. My expertise spans growth marketing, AI search optimization, and content strategy, ensuring your brand is future-proofed for the evolving landscape of Google and AI search.

Key Service Areas:

• Marketing Consultation: Comprehensive audits of your product's current standing, in-depth buyer persona analysis, and the creation of actionable 90-day marketing plans. This includes developing a repeatable positioning statement, a prioritized roadmap with assigned owners, and strategic channel and budget recommendations.
• Social Media Growth Strategy: Building a robust growth system for platforms like LinkedIn, X, Instagram, and Threads. This involves a repeatable content model, community engagement, and outbound strategies to boost follower counts and generate pipeline. Deliverables include platform-specific growth playbooks, content pillars mapped to buyer stages, and a defined posting cadence with analytics setup.
• Product Launch & GTM Strategy: Developing structured launch playbooks for new products, significant feature releases, or Product Hunt campaigns to ensure impactful market entry. This encompasses creating positioning maps, launch narratives, multi-channel execution checklists (including Product Hunt, LinkedIn, and email), and coordinated asset briefs for design and copy teams.
• SEO Optimization & Strategy: Conducting thorough technical audits, developing keyword and topic strategies, and implementing on-page optimizations. Content briefs are crafted with a focus on pages that drive conversions, rather than just vanity traffic. Services include full technical and content audits, identification of priority keyword and topic clusters, and content briefs ready for writers.

Client Outcomes:

My engagements are designed to deliver tangible results and lasting impact:

• Clarity: Providing a clear narrative for your team, a deep understanding of your target buyer, and a concise, one-page strategic plan.
• Momentum: Establishing a sustainable publishing rhythm and content creation process that doesn't rely solely on your direct input.
• Compounding Growth: Driving traffic, follower growth, and pipeline that increases quarter over quarter, built upon the foundation of work completed.

Featured Work:

• UIHut Figma Plugin: Successfully rebuilt and scaled a Figma plugin from 0 to 18K users after the original product was removed from the marketplace.
• Creator Brand Launch: Established a repeatable weekly publishing rhythm across LinkedIn and X, converting quiet expertise into inbound demand and achieving significant follower growth.
• Product Repositioning: Conducted user interviews, revamped landing pages, and executed a multi-channel launch campaign that resulted in a 3.1x increase in free-to-paid conversion rates.

Resources & Engagement:

Access free resources such as the 90-day marketing plan template and the social growth content matrix. Engagements follow a simple, effective loop: Discover, Strategy, Execute, and Measure. I also offer a monthly newsletter with insights on marketing, case studies, and valuable links.

Ready to elevate your product's visibility and revenue? Book a free 30-minute discovery call to discuss your goals and map out the initial steps for growth.