Leverage AI for High-Volume Customer Interviews

Lùc empowers research agencies to conduct customer interviews at scale, significantly increasing research output per project without extending timelines. Our platform automates adaptive, AI-driven interviews based on established methodologies like The Mom Test and Jobs-to-be-Done (JTBD).

• The Mom Test Methodology: Lùc adheres to The Mom Test principles, focusing interviews on past user actions rather than hypothetical scenarios. It filters out noise by disregarding compliments and hypothetical answers, ensuring data integrity.

• Jobs-to-be-Done (JTBD) Framework: Understand the core motivations behind customer choices. Lùc structures interviews to uncover the 'job' a customer is trying to accomplish, the 'progress' they seek, and the 'obstacles' they face.

• Volume and Efficiency: Conduct dozens of customer interviews in the time previously required for a handful, transforming interview hours into a strategic advantage for agencies.

• Digital Product Insights: Capture user behavior and pain points as they interact with digital products. Lùc tracks where users encounter difficulties and what features they utilize.

• On-Camera Reaction Analysis: Utilizing computer vision, Lùc analyzes interviewee facial expressions captured on camera, correlating reactions with specific answers for deeper qualitative insights.

Join the growing number of agencies leveraging Lùc to ship more research, faster.