### Case Study: Boosting IR Clinic's Online Presence **Client:** IR Clinic, Leading Interventional Radiology Clinic in Surat **Objective:** Enhance online visibility and patient engagement by ranking the clinic’s Google My Business (GMB) listings in Surat and Vadodara through social media management, digital marketing, and SEO. Background IR Clinic specializes in advanced interventional radiology treatments. Despite its strong reputation, it needed a stronger online presence to attract more patients from Surat and Vadodara. Strategy 1. **SEO Optimization:** - **Keyword Research:** Targeted keywords like "interventional radiology clinic Surat." - **On-page SEO:** Optimized website content and meta tags. - **Local SEO:** Enhanced GMB listings with accurate info and positive reviews. 2. **Content Marketing:** - **Blog Posts:** Informative articles and patient stories. - **Educational Videos:** Videos explaining procedures. 3. **Social Media Management:** - **Platform Selection:** Focus on Facebook, Instagram, LinkedIn. - **Content Calendar:** Scheduled educational posts and updates. - **Engagement:** Active interaction with followers. 4. **Digital Marketing:** - **PPC Campaigns:** Targeted ads on Google and social media. - **Email Marketing:** Newsletters and promotions. Results 1. **Increased Visibility:** GMB listings in the top 3 for Surat and Vadodara. 2. **Enhanced Traffic:** Significant rise in website visitors. 3. **Social Media Growth:** 150% increase in followers and engagement. 4. **Patient Conversion:** More appointments through targeted ads and engaging content. Conclusion The strategy significantly boosted IR Clinic's online presence and patient engagement, solidifying its status as a top interventional radiology clinic in Surat and Vadodara.