This report focuses on developing a digital marketing strategy for the DMRI by achieving the smart goals that lead towards the business goals. The business goal is to achieve a target of 1,000 subscribers and retain 80% of its customer base by the end of the first year. Tracking progress toward the main objective will be made easier by setting small, attainable targets. To ensure efficient customer outreach and engagement, the campaign's Communication and Media plan will be tailored to cater to the unique requirements and apprehensions of the target audience. The media plan encompasses a range of promotional strategies, including paid social media promotion, influencer partnerships, content marketing, email marketing, webinars, online events, PR and media outreach, with the aim of targeting the intended demographic. It will further focus on the what type of core information that should be collected, Types of channels to be used, segmenting consumer and other data, and personalization of messages to target both an organizational perspective and an individual who is the business decision maker. This will be in line with the proper data strategy consisting of GDPR guidelines. The budget of £100,000 is divided into 2, £75,000 (for achieving the primary aim of 1000 subscribers) and 25,000 (retention of 80% customers)