Scroll up in the thread. The last message is yours. "Let's catch up soon." Dated March.

You didn't decide to stop. Nobody does. You even kept notes for a while: there's one on your phone called People, with half a line about her. The new job. The dog's name. A note has no idea when "next time" is.

Kinu is a personal CRM for your personal life. It holds the small things you learn about the people you love, with no pipeline and no follow-up quota, because a friend isn't a deal stage.

You save things as you learn them, typed or spoken. What Kinu does in return is deliberately little. A birthday comes up at the hour you picked, outside your quiet hours. A ritual, like a Sunday call, comes back when it's due. When it's been a while, Kinu brings back what you saved, so the call opens with "how was the first week" instead of "so, what's new".

For the friend who asked for space, or the year you have less to give, there's paused. No reminders, no nudges, and they don't come up until you decide. A hard year is allowed.

Kinu doesn't count your days in a row. There's no feed. It's a personal CRM you can leave for a month and come back to with nothing owed.

This holds the most private things you know about anyone, so here's how they're kept, and what it costs:

• Every change lands in a database on your device first. It works on a plane.

• Backup and sync are encrypted on your device before upload. The server stores encrypted blobs, never a readable name.

• Private notes are for your eyes only. No reminder or analytics ever touches them. Voice notes never leave your device, on any plan.

• Export all of it to a JSON file from Settings, free plan included.

• Free for 10 people, every feature, on iOS, Android, or in the browser at kinu.care.

• Kinu Plus adds unlimited people and encrypted sync across phone, tablet, and browser: $6.99 a month, $69.99 a year, or $149.99 once as a founding member.

I looked at personal CRMs before I built this. "Nurture your network." "Follow up with contacts." The language alone made me close the tab. Nothing I found was built for care. So I built Kinu, at 5 AM, around client work in Slovenia.

When I tell someone what Kinu does, nobody says "that's a cool idea." They say a name. You've had one since March. Start there, free.