About Limitly

Limitly is a personal finance and expense-tracking mobile app designed to help users manage their money effectively. It leverages smart, AI-powered feedback and automation to assist users in staying within their budget.

Target Audience

• Students (18-24): Individuals building money habits, learning to budget, save, and grow their finances.
• Early Professionals: Those starting their careers, managing income, and building financial stability and savings.
• Self-Employed/Business Owners: Individuals managing multiple or project-based income streams, tracking cash flows, and staying in control of their finances.

Core Problem Addressed

Many existing finance apps assume users are already organized. Limitly is built for those who are not, providing a system that works quietly in the background, reducing the daily discipline required to manage money.

Key Features and Improvements

• Onboarding Redesign: Introduced a new onboarding framework with an empathetic hook, transparent data policy, and a personalized T.A.R.S. setup flow, significantly improving onboarding completion and Day 0 engagement.
• Transactions Interface: Features monthly totals, category filtering, recurring controls, and split payments for comprehensive transaction management.
• Budgeting: Reframed as visual planning with donut charts, progress bars, and a savings stack to make budgeting more intuitive.
• Conversational Agent: A feature that flags specific moments and prompts real-time action, offering proactive financial guidance.
• Automated Budgets: Solves the problem of uncontrolled spending and manual logging by using SMS transaction auto-read and sorting into categories, with budget limits set from spending patterns.
• Bills & Subscriptions: Provides due date alerts before deductions and allows adding bills on marked dates.
• Splitting Expenses & Groups: Enables splitting transactions across groups, tracking balances, and sending automatic reminders.

Key Learnings

• Understood the importance of simplifying flows without removing functionality through AI.
• Developed prioritization skills when working with time constraints.
• Learned what design means when working with an early-stage startup.