Infinite Engineers | Visual Identity

Infinite Engineers, has been one of the first and also the largest projects for Madras Design Factory. Focusing on interactive science kits for children to nurture and mould the knowledge that they obtain at school and from their surroundings, our designs, aimed at being kid friendly for which we had to work with both the child as well as the parent's perspective! Well constructed ideas along with good design created this perfectly rounded kit for kids, The Dexter Box! Right from the package, and UI all the way to the contents, the design follows a scribbling feel, along with quirky elements and a mascot, the Owl!