Revolutionising User Onboarding by guest login at MyySports

Project: Streamlined Onboarding Experience through Guest login.

Motivation: The motivation behind this project was to enhance the onboarding experience for new users, aiming to increase user engagement, retention, and overall satisfaction. The existing onboarding process had room for improvement, with user feedback indicating confusion and drop-offs at various stages.

Challenges: The main challenges were to identify pain points in the existing onboarding flow, simplify the process without sacrificing necessary information, as there was a hight rate of user drop off during the onboarding.

Personal Contribution: As a UX designer, I played a key role in leading the redesign of the onboarding experience.I collaborated with the product team to define user personas and develop a clear onboarding strategy. I designed prototypes communicate the proposed changes effectively.

Measuring Success: Success was measured through various metrics, including user engagement, completion rates of onboarding steps etc. Positive user feedback and a significant increase in user retention and engagement were indicators of a successful onboarding redesign.

Outcome: The streamlined onboarding experience resulted in improved user satisfaction, reduced drop-offs, and increased user engagement.