Gaze is intention.... 👀

We know that in the real world, we express our interest both intentionally and unintentionally by staring at something. The short is that in the real world, "gaze = intention".... 👁️

For most of our existence in the digital scape, our measure of interest has been through secondary means like how clicks and watch times.... 📺

Now that the VR space getting closer to consumer tech, even that gap is bridging. Virtual Reality technology is bringing a whole new set of interactions into the digital space, interactions that are closer to what we're habituated to in our analogue real world.... 🎮

Having a sneak peek into this growing field and Meta's role through 🌱Resham's session at the adplist.org BeMore festival was fun.... 🤓