What's a common mistake startups make for launch? 🤔

Startups often get inspired by corporate enterprise brands and plan something grand for their launch. But they forget about the start difference in resources between a corporate enterprise and a startup.... 😶

This often leads to unnecessary delays, expenses, and huge opportunity costs. Focusing more on a "grand" launch over the core offerings often also runs the risk of making offers that have no demand.... 💡

On the other hand, launching too small runs the risk of getting no attention.... 💭

The solution is, as Siddharth's teachings, a balance. And often it is better to gain a bit of traction in relative stealth before launching properly.... 🚀

A good example is the SmartGrip launch journey described by Jared in his session at adplist.org's BeMore festival [screenshot].... 📖